Privacy Policy

Last updated: October 16, 2026

The short version: We collect only what we need to advise you well, we never sell your data, we never share it with anyone who doesn't need it to serve you, and you can ask us to delete it at any time. As a fiduciary, your interests extend to your information, too.

1. Who We Are

Equity Asset Advice ("Equity Asset Advice," "we," "us," or "our") is an independent financial advisory firm headquartered at 9 Crepe Myrtle St, Lake Placid, Florida 33852, USA. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit equityassetadvice.com (the "Website"), contact us, subscribe to our newsletter ("The Ledger"), or engage our advisory services.

2. Information We Collect

2.1 Information you provide directly:

Contact details — name, email address, phone number, and mailing address submitted through our booking form, contact form, or newsletter signup.
Financial information — the investable-asset range you voluntarily select, your stated goals, and any information you choose to share in free-text fields. Full account data is only collected after you engage us and sign an advisory agreement.
Scheduling information — preferred consultation dates and times.
Communications — records of emails, phone calls, and messages between you and our team.

2.2 Information collected automatically: Like most websites, we may collect IP address, browser type, device type, referring pages, and pages visited, used solely in aggregate to improve the Website's performance and content.

2.3 Information from third parties: With your authorization, we may receive information from custodians, your CPA, your attorney, or other professionals you direct us to coordinate with.

3. How We Use Your Information

To respond to inquiries and schedule consultations you request;
To deliver financial planning, investment advisory, tax-planning coordination, and estate-planning coordination services;
To send The Ledger newsletter — only if you subscribed, with one-click unsubscribe in every issue;
To comply with legal, regulatory, and fiduciary obligations (including SEC and state securities requirements);
To protect the security of our systems and detect fraudulent activity.

We do not sell, rent, or trade your personal information. Ever. We have never done so and never will.

4. Legal Basis & Consent

We process your information based on: (a) your consent (e.g., newsletter subscription); (b) performance of a contract or advisory engagement; (c) legitimate interests in operating and securing our business; and (d) legal obligations applicable to registered investment advisers.

5. Cookies & Similar Technologies

The Website uses only strictly necessary cookies and local storage for functionality and anonymous analytics. We do not use advertising or cross-site tracking cookies. You may block or delete cookies through your browser settings; core pages will continue to function.

6. How We Share Information

We share personal information only in these limited circumstances:

Service providers — vetted vendors (e.g., secure hosting, email delivery, custodians) bound by confidentiality obligations who may process data solely on our instructions;
Professional coordination — with your CPA, estate attorney, or other advisors, only at your direction and with your written permission;
Legal & regulatory — when required by law, subpoena, or securities regulators;
Business transfer — in the unlikely event of a merger or acquisition, with advance notice and continued protection under this Policy.

7. Data Security

We apply administrative, technical, and physical safeguards appropriate to the sensitivity of financial data, including encryption in transit (TLS), access controls, least-privilege staff permissions, and vendor due diligence. Client account assets are held at independent, SIPC-member custodians — we never take custody of your funds, and we are granted limited trading authority only.

No method of transmission over the internet is 100% secure. If we ever become aware of a breach affecting your personal information, we will notify you and applicable regulators as required by law.

8. Data Retention

Prospect inquiries are retained for up to 24 months unless you ask us to delete them sooner. Client records are retained for the period required by securities regulations (typically a minimum of five to seven years after account closure), after which they are securely destroyed.

9. Your Privacy Rights

Depending on your state of residence (including rights under the California Consumer Privacy Act as amended, Virginia CDPA, Colorado CPA, and similar laws), you may have the right to:

Know what personal information we hold about you and request a copy;
Request correction of inaccurate information;
Request deletion of your personal information (subject to regulatory retention rules);
Opt out of marketing communications at any time (every email includes an unsubscribe link, or use our unsubscribe page);
Not be discriminated against for exercising any of these rights.

To exercise any right, email info@equityassetadvice.com or call (863) 465-1177. We respond within 45 days.

10. Children's Privacy

The Website and our services are directed to adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it promptly.

11. Third-Party Links

Our Website may link to third-party sites (e.g., Google Maps, social media). We are not responsible for their privacy practices and encourage you to review their policies.

12. Changes to This Policy

We may update this Privacy Policy as our practices or the law evolve. Material changes will be posted here with a revised "Last updated" date, and continued use of the Website after changes constitutes acceptance.

13. Contact Us

Questions about this policy or your data?
Equity Asset Advice
9 Crepe Myrtle St, Lake Placid, Florida 33852, USA
Phone: (863) 465-1177 · Email: info@equityassetadvice.com